Who we are
At SEEDSXR, we use immersive technologies such as virtual reality, mixed reality and spatial computing to create experiences that transform and enrich people’s lives, extended realities focused on improving mental wellbeing, education and enhancing culture.
Our multidisciplinary team is in charge: storytellers, psychologists, neuroscientists, cutting-edge technologists, creative producers, innovative artists and visionary designers. All collaborating together to design experiences that are memorable, that mark a transformative milestone in the lives of those who enter them.


2017
We started our adventure in 2017 under the name SEEDS OF RESPECT, delivering face-to-face workshops on bullying and gender-based violence. We soon began to explore immersive media such as virtual reality, discovering in them powerful allies to expand our reach and effectiveness.
2019

By 2019 we had formed a multidisciplinary team of psychologists, educationalists, trainers, scriptwriters and specialists in virtual reality, artificial intelligence and IoT, united by the mission to create immersive experiences that promote emotional and mental wellbeing.



2020
In 2020, as SEEDS EXPERIENCE, we won the “Premis Talent” in education, prompting us to expand our virtual reality workshops on critical social issues throughout the country.
2022

In 2022, we stand out with our participation in the #DalíChallenge by ArtDidaktik, merging education and entertainment in the field of art (edutainment).


2023
2023 marked a revolution for us, as we broadened our horizons thanks to the joint efforts of our team and collaborators, consolidating our transformative capacity through extended realities. We are now SEEDSXR.


We started our adventure in 2017 under the name SEEDS OF RESPECT, delivering face-to-face workshops on bullying and gender-based violence. We soon began to explore immersive media such as virtual reality, discovering in them powerful allies to expand our reach and effectiveness.

2017

By 2019 we had formed a multidisciplinary team of psychologists, educationalists, trainers, scriptwriters and specialists in virtual reality, artificial intelligence and IoT, united by the mission to create immersive experiences that promote emotional and mental wellbeing.

2019

In 2020, as SEEDS EXPERIENCE, we won the “Premis Talent” in education, prompting us to expand our virtual reality workshops on critical social issues throughout the country.

2020

In 2022, we stand out with our participation in the #DalíChallenge by ArtDidaktik, merging education and entertainment in the field of art (edutainment).

2022
2023 marked a revolution for us, as we broadened our horizons thanks to the joint efforts of our team and collaborators, consolidating our transformative capacity through extended realities. We are now SEEDS XR.

2023
Areas of work
01
Education and Training
We develop immersive experiences based on scientific evidence, creations that have four times greater impact on personal and professional development than traditional media. Our experts work closely with educational institutions and corporations, both public and private, to optimise learning and positive change.

02
Emotional and mental health

03
Arts, culture and entertainment

Team
Alvaro Prades
Cofounder& CEO
Serial entrepreneur with extensive experience as a technology consultant/advisor, manager, and executive across various productive sectors (Mobdala, Espacio Movistar BCN, Smart Cities Lab Barcelona, Ficosa, Red Bull, Osborne, etc.). Sports coach.
Ignacio Capella
Sales Manager
Industrial engineer and professional sportsman, always wanting to contribute something more, he launched himself into impact entrepreneurship.
Edgar Brull
Business Operations Manager
Entrepreneur and multimedia engineer, with an outstanding track record in technological development and operations management. Experience in Grupo Intercom and Ivoox, with a high capacity to listen and understand the operational needs of each project.

Anna García
Accounting & Finance

Quim Hierro
Audiovisual
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Advisors

Eugenio Martínez
CEO adjunto de Kreab Worldwide

Antoni Rosselló
Partner of the Innovation and Entrepreneurship Area in RCD

Jose Maria Pujol
Business Development Director at IDNEO technologies

Esther Hierro
CEO of Marinva and Play to Growth

Alberto Pascual
Managing Director Ingram Micro

Rosa Carretero
Director of Exhibition Productions & Institutional Relations, Stoneweg Experience
Mission
We are dedicated to creating tangible value in society, focusing on key areas such as education, emotional and mental health, as well as arts, culture and corporate environments, using techniques such as storytelling, gamification, data analytics and cognitive neuroscience to foster positive change.
We also seek the democratisation of immersive technologies, working tirelessly to make them accessible and ethical for all, removing barriers and promoting inclusive implementation that benefits society as a whole.
All by applying the principles of cognitive neuroscience to refine our solutions, seeking a deep understanding of the interaction between the brain and immersive technologies to enrich the user experience and amplify cognitive benefits.
Values
We drive innovation by creating content that challenges convention and inspires change.
We deeply value empathy and diversity in our content, reflecting human wealth.
We forge collaborations that transcend cultural and geographic boundaries.
Sustainability is a firm commitment to an equitable and sustainable future, embedded in all our operations.
We maintain unbreakable coherence with our principles, ensuring social responsibility and respect for others and the environment.
We aim for excellence and leadership in our field, establishing synergies with scientific, medical and educational communities.