Who we are

At SEEDS XR, we use immersive technologies such as virtual reality, mixed reality and spatial computing to create experiences that transform and enrich people’s lives, extended realities focused on improving mental wellbeing, education and enhancing culture.

Our multidisciplinary team is in charge: storytellers, psychologists, neuroscientists, cutting-edge technologists, creative producers, innovative artists and visionary designers. All collaborating together to design experiences that are memorable, that mark a transformative milestone in the lives of those who enter them.

2017

We started our adventure in 2017 under the name SEEDS OF RESPECT, delivering face-to-face workshops on bullying and gender-based violence. We soon began to explore immersive media such as virtual reality, discovering in them powerful allies to expand our reach and effectiveness.

2019

By 2019 we had formed a multidisciplinary team of psychologists, educationalists, trainers, scriptwriters and specialists in virtual reality, artificial intelligence and IoT, united by the mission to create immersive experiences that promote emotional and mental wellbeing.

2020

In 2020, as SEEDS EXPERIENCE, we won the “Premis Talent” in education, prompting us to expand our virtual reality workshops on critical social issues throughout the country.

2022

In 2022, we stand out with our participation in the #DalíChallenge by ArtDidaktik,  merging education and entertainment in the field of art (edutainment).

2023

2023 marked a revolution for us, as we broadened our horizons thanks to the joint efforts of our team and collaborators, consolidating our transformative capacity through extended realities. We are now SEEDS XR.

We started our adventure in 2017 under the name SEEDS OF RESPECT, delivering face-to-face workshops on bullying and gender-based violence. We soon began to explore immersive media such as virtual reality, discovering in them powerful allies to expand our reach and effectiveness.

2017

By 2019 we had formed a multidisciplinary team of psychologists, educationalists, trainers, scriptwriters and specialists in virtual reality, artificial intelligence and IoT, united by the mission to create immersive experiences that promote emotional and mental wellbeing.

2019

In 2020, as SEEDS EXPERIENCE, we won the “Premis Talent” in education, prompting us to expand our virtual reality workshops on critical social issues throughout the country.

2020

In 2022, we stand out with our participation in the #DalíChallenge by ArtDidaktik,  merging education and entertainment in the field of art (edutainment).

2022

2023 marked a revolution for us, as we broadened our horizons thanks to the joint efforts of our team and collaborators, consolidating our transformative capacity through extended realities. We are now SEEDS XR.

2023

Areas of work

01

Education and Training

We develop immersive experiences based on scientific evidence, creations that have four times greater impact on personal and professional development than traditional media. Our experts work closely with educational institutions and corporations, both public and private, to optimise learning and positive change.

02

Emotional and mental health

At SEEDSXR we take an innovative approach to emotional and mental health, fusing immersive technology with fundamental principles of wellbeing. In short, we create transformative experiences that go beyond conventional boundaries.

03

Arts, culture and entertainment

At SEEDSXR we create and produce immersive events that combine art and culture with meaningful social issues. This makes these experiences a powerful tool for personal development and enrichment. Because through their content and protagonists we stimulate critical thinking, contribute to emotional understanding and foster social cohesion. EXPOSHOWS are clear examples of this.

Equipo

Alvaro Prades
Cofounder& CEO

Serial entrepreneur with extensive experience as a technology consultant/advisor, manager, and executive across various productive sectors (Mobdala, Espacio Movistar BCN, Smart Cities Lab Barcelona, Ficosa, Red Bull, Osborne, etc.). Sports coach.

Ignacio Capella
Sales Manager

Industrial engineer and professional sportsman, always wanting to contribute something more, he launched himself into impact entrepreneurship.

Edgar Brull
Cofounder & Operation

Entrepreneur and Multimedia Engineer with innovative character and experience in operations and key account management.

Andrés de Juan
COO & CPO

Graduate in audiovisual communication and technology enthusiast. Specialised in Extended Realities. Multidisciplinary experience both in multinationals, Visyon (Mediapro group) and Ntt Data (Everis) as well as in different startups of new technologies.

Javier Poveda

Creative & Art Director

Paco Alvarez

CTO & PM

Antonio Bernal

Director of Psychology

Susana Prades

Marketing & Communication Manager

David Hierro

Production Manager

Pau Font

Director of Education and Training

Anna García

Accounting & Finance

Jerónimo Barraco

Lead Developer

Leocricia Sabán

Immersive Creative

Meri Triviño

Project Manager

Marta Cuesta

Creative Associate

Sonia Masana

Office Manager

Belén Briano

Community Manager

Bruno Senillosa

Sales Associate

Quim Hierro

Audiovisual

Joaneska Grossl

Script

Do you want to work with us?

Advisors

Eugenio Martínez

Deputy CEO of Kreab Worldwide

Antoni Rosselló

Partner of the Innovation and Entrepreneurship Area in RCD

Jose Maria Pujol

Business Development Director at IDNEO technologies

Esther Hierro

CEO of Marinva and Play to Growth

Alberto Pascual

Managing Director Ingram Micro

Mission

We are dedicated to creating tangible value in society, focusing on key areas such as education, emotional and mental health, as well as arts, culture and corporate environments, using techniques such as storytelling, gamification, data analytics and cognitive neuroscience to foster positive change;

We also seek the democratisation of immersive technologies, working tirelessly to make them accessible and ethical for all, removing barriers and promoting inclusive implementation that benefits society as a whole;

All by applying the principles of cognitive neuroscience to refine our solutions, seeking a deep understanding of the interaction between the brain and immersive technologies to enrich the user experience and amplify cognitive benefits.

Values

We drive innovation by creating content that challenges convention and inspires change.

We deeply value empathy and diversity in our content, reflecting human wealth.

We forge collaborations that transcend cultural and geographic boundaries.

Sustainability is a firm commitment to an equitable and sustainable future, embedded in all our operations.

We maintain unbreakable coherence with our principles, ensuring social responsibility and respect for others and the environment.

We aim for excellence and leadership in our field, establishing synergies with scientific, medical and educational communities.

Scroll to Top