Who we are
At SEEDSXR, we use immersive technologies such as virtual reality, mixed reality and spatial computing to create experiences that transform and enrich people’s lives, extended realities focused on improving mental wellbeing, education and enhancing culture.
Our multidisciplinary team is in charge: storytellers, psychologists, neuroscientists, cutting-edge technologists, creative producers, innovative artists and visionary designers. All collaborating together to design experiences that are memorable, that mark a transformative milestone in the lives of those who enter them.
2017
We started our adventure in 2017 under the name SEEDS OF RESPECT, delivering face-to-face workshops on bullying and gender-based violence. We soon began to explore immersive media such as virtual reality, discovering in them powerful allies to expand our reach and effectiveness.
2019
By 2019 we had formed a multidisciplinary team of psychologists, educationalists, trainers, scriptwriters and specialists in virtual reality, artificial intelligence and IoT, united by the mission to create immersive experiences that promote emotional and mental wellbeing.
2020
In 2020, as SEEDS EXPERIENCE, we won the “Premis Talent” in education, prompting us to expand our virtual reality workshops on critical social issues throughout the country.
2022
In 2022, we stand out with our participation in the #DalíChallenge by ArtDidaktik, merging education and entertainment in the field of art (edutainment).
2023
2023 marked a revolution for us, as we broadened our horizons thanks to the joint efforts of our team and collaborators, consolidating our transformative capacity through extended realities. We are now SEEDSXR.
We started our adventure in 2017 under the name SEEDS OF RESPECT, delivering face-to-face workshops on bullying and gender-based violence. We soon began to explore immersive media such as virtual reality, discovering in them powerful allies to expand our reach and effectiveness.
2017
By 2019 we had formed a multidisciplinary team of psychologists, educationalists, trainers, scriptwriters and specialists in virtual reality, artificial intelligence and IoT, united by the mission to create immersive experiences that promote emotional and mental wellbeing.
2019
In 2020, as SEEDS EXPERIENCE, we won the “Premis Talent” in education, prompting us to expand our virtual reality workshops on critical social issues throughout the country.
2020
In 2022, we stand out with our participation in the #DalíChallenge by ArtDidaktik, merging education and entertainment in the field of art (edutainment).
2022
2023 marked a revolution for us, as we broadened our horizons thanks to the joint efforts of our team and collaborators, consolidating our transformative capacity through extended realities. We are now SEEDS XR.
2023
Areas of work
01
Education and Training
We develop immersive experiences based on scientific evidence, creations that have four times greater impact on personal and professional development than traditional media. Our experts work closely with educational institutions and corporations, both public and private, to optimise learning and positive change.
02
Emotional and mental health
03
Arts, culture and entertainment
Team
Alvaro Prades
Cofounder& CEO
Serial entrepreneur with extensive experience as a technology consultant/advisor, manager, and executive across various productive sectors (Mobdala, Espacio Movistar BCN, Smart Cities Lab Barcelona, Ficosa, Red Bull, Osborne, etc.). Sports coach.
Ignacio Capella
Sales Manager
Industrial engineer and professional sportsman, always wanting to contribute something more, he launched himself into impact entrepreneurship.
Edgar Brull
Business Operations Manager
Entrepreneur and multimedia engineer, with an outstanding track record in technological development and operations management. Experience in Grupo Intercom and Ivoox, with a high capacity to listen and understand the operational needs of each project.
Andrés de Juan
Partner & COO
Graduate in audiovisual communication and technology enthusiast. Specialised in Extended Realities. Multidisciplinary experience both in multinationals, Visyon (Mediapro group) and Ntt Data (Everis) as well as in different startups of new technologies.
Javier Poveda
Creative & Art Director
Paco Alvarez
CTO & PM
Antonio Bernal
Director of Psychology
Susana Prades
Marketing & Communication Manager
David Hierro
Production Manager
Pau Font
Director of Education and Training
Anna García
Accounting & Finance
Jerónimo Barraco
Lead Developer
Leocricia Sabán
Immersive Creative
Meri Triviño
Project Manager
Marta Cuesta
Creative Associate
Sonia Masana
Office Manager
Belén Briano
Community Manager
Bruno Senillosa
Sales Associate
Quim Hierro
Audiovisual
Joaneska Grossl
Script
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Advisors
Eugenio Martínez
CEO adjunto de Kreab Worldwide
Antoni Rosselló
Partner of the Innovation and Entrepreneurship Area in RCD
Jose Maria Pujol
Business Development Director at IDNEO technologies
Esther Hierro
CEO of Marinva and Play to Growth
Alberto Pascual
Managing Director Ingram Micro
Rosa Carretero
Director of Exhibition Productions & Institutional Relations, Stoneweg Experience
Mission
We are dedicated to creating tangible value in society, focusing on key areas such as education, emotional and mental health, as well as arts, culture and corporate environments, using techniques such as storytelling, gamification, data analytics and cognitive neuroscience to foster positive change.
We also seek the democratisation of immersive technologies, working tirelessly to make them accessible and ethical for all, removing barriers and promoting inclusive implementation that benefits society as a whole.
All by applying the principles of cognitive neuroscience to refine our solutions, seeking a deep understanding of the interaction between the brain and immersive technologies to enrich the user experience and amplify cognitive benefits.
Values
We drive innovation by creating content that challenges convention and inspires change.
We deeply value empathy and diversity in our content, reflecting human wealth.
We forge collaborations that transcend cultural and geographic boundaries.
Sustainability is a firm commitment to an equitable and sustainable future, embedded in all our operations.
We maintain unbreakable coherence with our principles, ensuring social responsibility and respect for others and the environment.
We aim for excellence and leadership in our field, establishing synergies with scientific, medical and educational communities.